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  • Use of mass media campaigns to change health behaviour
    [作者:Wakefield, MA; Loken, B; Hornik, RC,期刊:Lancet, 页码:1261-1271 , 文章类型: Review,,卷期:2010年376-9748]
  • Mass media campaigns are widely used to expose high proportions of large populations to messages through routine uses of existing media, such as television, radio, and newspapers. Exposure to such messages is, therefore,...